Fashion pick: Floral print ruched wiggle dress from Jolie Moi

Who? Love Brand & Co What? If you haven’t heard of Love Brand & Co before, now is the time to pay attention. The company was set up with one thing in mind – to help endangered wild elephants. Set up in 2011, the brand now retails shorts, polo shirts and t-shirts for boys and men, with 5% of all profits going to elephant conservation charities. The fashion brand has recently opened their first boutique in London’s Chelsea. When? Available now Where? 5 Park Walk, London SW10 0AJ How? For more information, see www.lovebrand.com